The aim of Magic Breakfast is very simple: no child too hungry to learn. A key part of making this happen is ensuring breakfast is reaching children who really do need it. However, identifying hunger in school age children can be surprisingly difficult. Many lovely schools, who really know their children, are shocked to discover hungry children they simply weren’t aware of.

Hunger doesn’t necessarily mean the child has had nothing at all to eat
Children who struggle with concentration or behaviour may say they ‘have had breakfast’ but may in fact still be hungry, as their breakfast could have been insubstantial or inappropriate. A bag of crisps or biscuit will not fuel a child for very long, and it should always be remembered that even if a child says they have had breakfast, hunger could still be at the root of their problems